Pacific Coast Farmers' Market Association

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The Pacific Coast Farmers' Market Association operates and promotes Certified Farmers' Markets in local communities throughout Northern California.

Come visit one of our farmers' markets for the freshest seasonal produce, all California Grown. To learn what's in the markets now, download the Farmers' Market Seasonal Calendar.

This week's featured product is Zucchini.

Zucchini is a small summer marrow or squash, also commonly called Italian squash. It can either be yellow, green, or striated. Left to mature on the vine, zuchinni would harden its skin and enlarge its seed cavity to form a gourd-like squash. Yet, they have been cultivated to be enjoyed when young and supple.

The zucchini has a delicate flavor and is often steamed, boiled, grilled, stuffed and baked, barbecued, fried, or incorporated in other recipes such as soufflés. The flower blossoms may also be eaten in salads or stuffed.

Zucchini should not be stored long, up to three days.

Click here to find producers growing Zucchini.

Click here to find recipes using Zucchini.


Latest News

Want to sell in a farmers' market?

The Pacific Coast Farmers' Market Association welcomes new certified agricultural producers and food producers to sell within the 60+ markets that PCFMA operates each week. For details and application forms, visit the Resources for Producers page.

As a general rule, PCFMA does not provide space for jewelry, crafts or other non-agricultural or non-food items in its markets. However, a limited amount of space may be available at the Saturday markets in Vallejo, Vacaville and Tracy for local artisans wishing to sell crafts of their own design and creation.


PCFMA is now a Certified Green Business!

The Pacific Coast Farmers' Market Association is now a Certified Green Business! This means we have passed inspections of our electricity conservation and water use, and we have complied with rigorous standards affecting our use of paper and other supplies, heating and cooling of the office, and have even replaced our toilets with High Efficiency Models. We are working on extending our green attitude to our farmers' markets, where we hope to cut down on waste from plastic bags and other material - with help from our customers, of course!

You can join us by being a greener consumer. Check out our "Green" Shopping Tips for some ideas on getting started.

For more information about the Green Business program, or to find other local Green Businesses, please visit the Bay Area Green Business Program.


Make Farmers' Markets a Career, Not just a Passion

The Pacific Coast Farmers' Market Association is hiring! For descriptions of the available positions, deadlines and application proeducers, visit the jobs page of this website.


Local farmers' markets featured on Good Morning America

Kaiser Permanente's own Dr. Preston Maring was interviewed on Good Morning America about the importance of eating healthy and the benefits of shopping at farmers' markets. Dr. Maring is the driving force behind PCFMA's partnership with Kaiser Permanente and one of the Bay Area's most vocal proponents of farmers' markets. Watch his segment on the ABC New Website.


PCFMA Wraps up Two-Year Study of Farmers' Markets

PCFMA has completed a two-year study of customer shopping habits at farmers' markets. Topics covered in the survey of over 4500 customers included buying preferences, media usage, attitudes towards "organic" and "local" foods and the economic impact of markets. You can get the full story and download a copy of the report from our website.

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Want to sell in a farmers' market?
Click on the link above to learn everything you need to know about becoming a producer in one of PCFMA's farmers' markets.


UPCOMING EVENTS

Get Crafty at the Danville Farmers' Market
Kids! Make some farmers' market button pins!
On July 18, 2009 - 4:00 PM to 8:00 PM

Community Health Day at the Vallejo Farmers' Market!
Get movin' at the Vallejo Community Health Day!
On July 18, 2009

Watsonville Farm Tour
Come along for a trip to three beautiful local farms around Watsonville. After touring two farms, our farmers’ market chefs will be waiting for us with a spectacular lunch using just-picked local produce.
On July 19, 2009 - 9:00 AM to 4:00 PM

Farm Fresh Tastings in Mission Bay
Market Chef Sim will be at the UCSF Mission Bay Farmers' Market serving tastings of a seasonal dish prepared with produce from the market!
On July 22, 2009 - 10:00 AM to 2:00 PM

Kids' Day at the Farmers' Market
Bring the family for Kids' Day at the Clayton Farmers' Market.
On July 25, 2009 - 8:00 AM to 12:00 PM

Last Saturday in Pittsburg
Market Chef Greg will be demonstrating a farm fresh recipe at the Pittsburg Farmers' Market!
On July 25, 2009 - 9:00 AM to 1:00 PM

Volunteer at your farmers' market!
Come down to the Cupertino Square Farmers' Market and learn how you can volunteer!
On July 25, 2009 - 10:30 AM to 12:00 PM

Cooking Demos at Jack London
Our market chefs are back in Jack London Square with a new seasonal dish!
On July 26, 2009 - 10:00 AM to 2:00 PM

Live Music by the Kamau Sietu Quintet in the Fillmore
Enjoy live jazz by the Kamau Sietu Quintet at the Fillmore Farmers' Market.
On August 1, 2009 - 9:00 AM to 1:00 PM