The PCFMA Staff

PCFMA's staff includes farmers' market managers, experienced marketing and promotions professionals, administrators, chefs, and others — all dedicated to developing, sustaining and improving PCFMA's farmers' markets. The PCFMA staff is dedicated to ensuring that farmers' markets remain successful outlets for California's small family farms and fun family gatherings for the communities we serve. Click on the arrow next to a staff member's name to learn more about them.


John W. Silveira, Director

Vanessa Bonilla, Market Manager

Chantal Boyer, Nutrition Educator

Cody Brooks, Market Manager

Valentina Cekovski, Market Manager

Laura deTar, Nutrition Program Manager, Fresh Approach

Thomas Dorn, Market Manager

Jessica Echols, Administrative Assistant

Stephanie Hadsell, Direct Marketing Coordinator

Reheman Haishan, Assistant Market Manager

Sara Haston, Market chef

Mario Hernandez, Chef & Program Coordinator for Cookin' the Market

Maureen Hovda, Administrative Manager

Ron Jackson, Market Manager

Jeff Jelsma, Market Manager

Pat Lane, Public Relations

Travis Lee, Market Manager

Shawn Lipetzky, Market Manager

Minnie Low, Market Manager

A.J. Mahon, Marketing & Promotions Specialist

Moises Mena, Market Manager

Douglas Mena, Market Manager

Lonny Meyer, Market Manager

Jessica Millender, Regional Manager

Debra J. Morris, Marketing & Promotions Specialist

Allen J. Moy, Director of Community Based Programs

Tom Nichol, Market Manager

Eden Olsen, Market Manager

Ben Palazzolo, Director of Direct Marketing

Tomas Pascual, Market Manager

Michael Peterson, Market Manager

Sameer Poudyal, Market Manager

Greg Pursley, Regional Manager

Leah Ricci, Volunteer Coordinator

Stefan J. Robinson, Director of Marketing & Promotions

Maria Elena Rodriguez, Assistant Market Manager

Laura Salcido, Agriculture Program Manager, Fresh Approach

Chong Thao, Market Manager

Ramiro Tovar, Market Manager

Ron Ulrici, Training and Development Manager

Jorge Vega, Regional Manager

Keith Wall, Market Manager

Ashley Weidman, Market Manager

Eric Winkler, Market Manager