The Pacific Coast Farmers' Market Association “Love My Farmers’ Market” Photo Contest Rules and Regulations 2014

  1. Pacific Coast Farmers’ Market Association (hereinafter referred to as “PCFMA”) is the sponsor of this sweepstakes.
  2. Fresh Approach (hereinafter referred to as “FA”), is a sister organization of PCFMA.
  3. “Carrot Cash” are redeemable coupons produced by PCFMA that can be used at any of PCFMA’s markets in exchange for goods such as, but not limited to, fresh produce, prepared goods, and hot foods offered by PCFMA market producers. Carrot Cash will have a printed face value. No change will be given with Carrot Cash and Carrot Cash has no actual cash value.

The PCFMA “Love My Market” 2014 Photo Contest is open to ALL individuals at least 18 years of age. Any individuals (including but not limited to employees, consultants, independent contractors, and interns) who are currently or who have, within the past six months, performed services for PCFMA, or its sister organization FA, and any sponsors, community partners and immediate family and household members of such individuals, are not eligible to enter. "Immediate family members" shall mean parents, step-parents, children, step-children, siblings, step-siblings, or spouses. "Household members" shall mean people who share the same residence at least three months a year.


We are looking for images that show what you love about your farmers’ market, whether it’s the unusual produce, your favorite farmer, being with your family or anything else farmers’ market related. Entries will be accepted in any format, including digital files, digital prints, color prints or black and white prints

Previously published material for which non-exclusive rights were granted may be entered as long as you still maintain the right to grant us a license. You must be able to disclose when and where the photo appeared previously upon request. If you choose to include people in your submission, you are responsible for obtaining the necessary releases from the individuals depicted, and must be able to provide copies of those releases to PCFMA upon request.



No purchase necessary.

To participate, complete one of the following: 1) email your photo to, 2) post the photo on your PUBLIC Instagram profile with the hashtag #lovemyPCFMAmarket and tag @pcfma or 3) mail your entry to “Love My Market” Photo Contest, 5060 Commercial Circle #A, Concord CA 94520. ALL entries must include your name, email address and the name of the market. Any entries posted via Instagram must be on a public Instagram profile, or must also be submitted via email.

Limit one entry per person. If more than one photo is submitted, please indicate which photo is to be entered into the contest. All required entry information must be completed including a reliable means of contacting the entrant. Any attempted form of entry other than as described herein is void.

Questions and inquiries about contest rules can be emailed to


Entries will be accepted from 12:01 am PDT on August 1, 2014 through 11:59 pm PDT on August 31, 2014.

PCFMA reserves the right to adjust the deadlines as the result of causes beyond its control. The Winners will be contacted the week of September 1, 2014 via email or phone and will have five (5) business days to claim their prizes. If the prize is not claimed within that period, it is at the sole discretion of PCFMA to choose a different Winner. To claim their prize, the Grand Prize Winner must show a valid government-issued identification which includes a picture, and must complete an IRS Form W9.


The Grand Prize includes admission for two to the Hoes Down Festival October 4th 2014 at Full Belly Farm and a one night stay at the nearby Capay Valley Bed & Breakfast.

Second prize includes two tickets to the Farm to Fork Dinner hosted by CAFF at Guglielmo Winery in Morgan Hill on September 14, 2014.

Third prize includes “Carrot Cash” (which is good at any farmers’ market that PCFMA operates), and a reusable bag filled with fresh seasonal produce

Prizes are subject to change.

Federal, state and local taxes, if any, are the sole responsibility of the Market Winners and Grand Prize Winner. The Grand Prize Winner will also receive a 1099 tax form reflecting actual value of any prize valued at $600 or more.


Void where prohibited. All federal, state and local laws and regulations apply. Entries remain property of PCFMA and will not be returned.

PCFMA is not responsible for entries that are lost, stolen, illegible, incomplete, damaged, mutilated, altered, or tampered with.

PCFMA reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the sweepstakes. No responsibility is assumed for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries.

PCFMA reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process and to cancel, terminate, modify and/or suspend the sweepstakes in the event of tampering or other circumstances, including but not limited to acts of God or civil disturbance that render it impractical or impossible to complete or fulfill the sweepstakes as originally planned. By participating, entrants agree to be bound by these official rules and the decisions of PCFMA, which shall be final in all respects. In addition, by participating in the contest and accepting any prize that entrants may win, entrants agree to release PCFMA, FA, their parent, subsidiary, affiliated and successor companies, advertising and promotion agencies and prize suppliers, and each of their respective officers, directors, agents, representatives and employees, as well as each of their respective successors, representatives and assigns (collectively, the “Released Parties”) from any and all actions, claims, injury, loss or damage arising in any manner, directly or indirectly, from participation in this sweepstakes and/or acceptance or use of the prize (“Claim[s]”).

Entrants authorize the Released Parties to use their name, voice, photo, likeness, biographical data, city and state of residence and entry materials in programming or promotional material, worldwide in perpetuity, or on a winner’s list, if applicable, without further compensation unless prohibited by law. PCFMA is not obligated to use any of the above mentioned information or materials, but may do so and may edit such information or materials, at PCFMA’s sole discretion, without further obligation or compensation.

PCFMA shall determine winner eligibility in its sole and absolute discretion. All decisions made by the judges are final


For a list of winners, send a self-addressed, stamped envelope to PCFMA “Love My Market” Photo Contest, 5060 Commercial Circle #A, Concord CA 94520 within 60 days after contest end date.