This Week's Featured Product is Cherries

Cherries contain anthocyanins, the red pigment in berries that has been shown to reduce pain and inflammation. Cherries have also been shown to contain high levels of melatonin which is important for the function of the immune system and emotional well-being.
They may be used in soups, salads, relishes, and in decadent desserts, although they are often best enjoyed fresh off the stem. More than 500 varieties of sweet cherries exist, and you are likely to find a dozen or so different varieties at the farmers' market. Cherries have a very short season, typically starting mid to late April and ending in June. So get them fresh from the farmer at your local farmers' market while they're here!
You can purchase cherries from Seko Ranch / DC's Extraordinary Cherries or another of the local farmers selling cherries.
Seko Ranch is a forty acre cherry farm located in the beautiful sprawling hills of Brentwood and is owned and operated by Len and Sharon Del Chiaro. Sharon’s family has been farming the land since the mid 1950s.
Once you get your purchases home, check out our delicious recipes using cherries.
About the Pacific Coast Farmers' Market Association
The Pacific Coast Farmers' Market Association is a not-for-profit organization that develops, operates and supports Certified Farmers' Markets in the San Francisco Bay Area. Learn more about our association,
our mission, and partners on our About PCFMA page >>
The Pacific Coast Farmers' Market Association 25th Anniversary
In 2013, the Pacific Coast Farmers’ Market Association (PCFMA) is celebrating 25 years of providing outlets for California farmers to bring fresh produce and other products directly to you. Begun in 1988, a public market format in Emeryville was one of the first farmers’ markets. A year later, in 1989, PCFMA opened three more markets in the Bay Area: one in Danville, one in Oakland at Jack London Square, and one at the College of San Mateo. How we have grown since then! PCFMA now serves as the coordinator and operator for over 70 Certified Farmers’ Markets in the San Francisco Bay Area.
Throughout 2013, PCFMA’s markets will be filled with a variety of exciting events. There will be a special photo exhibition featuring the farmers who work so hard to bring fresh local produce to market. There will be a timeline banner on view, showing the growth of the fresh and sustainable food to table movement and PCFMA’s part in it over the last 25 years. Special anniversary activities will include free cake; kids’ activities and arts and crafts; an appearance by Mr. Carrot at each market; cooking demonstrations with the Cookin’ the Market chefs; fun promotional giveaways like recycled bags, pens, or mugs; lots of enter to win contests; and a very special sweepstakes to win $2,500!!
We invite you to visit a farmers’ market near you, especially during our 25th Anniversary Celebration, to discover just how good farm-fresh fruits and vegetables can be. We look forward to seeing you very soon!
Check out the list of 25th Anniversary Celebration dates to find the day your favorite market is having its celebration and to join the festivities!