This Week's Featured Product is Beets

Beets are closely related to Swiss chard and have a similar tall, ribbed leaf, with the addition of a sweet root bulb. The leaves are often consumed young in salads or mature in soups and stews; the root bulb is usually shaved raw or roasted and sliced. The roots range in color from blood red to bright golden-orange; the leaves may also be deep red or, more often, dark green with red ribs. The Chioggia beet is an Italian heirloom variety known for its red and white concentric circles that have a striking appearance when sliced.

The super sweet flavor of beet roots and the nourishing properties of beet leaves make them both an excellent addition to soups, stews, roasts, and salads with other root vegetables, citrus, vinegar, or mustards.

You can purchase beets from Avila Farms or another of the local farmers selling beets.

Ruben Avila has been working on farms for over 26 years. His family came to the United States in 1982 and worked on a farm in Watsonville for the next ten years. Ruben then worked for Specialty Produce for 9 years before deciding to start his own farm. To

Once you get your purchases home, check out our delicious recipes using beets.

About the Pacific Coast Farmers' Market Association

The Pacific Coast Farmers' Market Association is a not-for-profit organization that develops, operates and supports Certified Farmers' Markets in the San Francisco Bay Area. Learn more about our association, our mission, and partners on our About PCFMA page >>